Popular culture in the 20th and early 21st century: popular music, movies, television, radio, video games, book publishing, Internet, comics. popular culture almost always depends on the mass consumption of the media by the popular masses of the planet. Among the main sponsors of this type of program were Procter %26 Gamble, Colgate-Palmolive and Lever Brothers, all American manufacturers of soap and cleaning products, so the term soap opera was born for daytime dramas that also became popular export products in their own right. Its durability helped the radio industry gain an increase in listeners at the same time that the British invasion was at the peak of its popularity.
With the growing consumer culture and the increase in the ability to travel via the newly built railroad that opened in 1825 in the northeast of England, a market for cheap popular literature was created with the capacity for distribution on a large scale. In addition to these, there are many other popular events and things that happened and were introduced in the 1960s, including science and technology, sports, fashion, television, dance and news. In this decade, a very popular novel entitled “The Life of Pi” was also published, which was later shot in a Hollywood film. Examples of American popular culture include quilting, powwows, pastries, hula, cocktail shaker furniture, corn sausages and Creole cuisine.
The meaning of popular culture began to be related to those of mass culture, consumer culture, media culture, image culture and culture for mass consumption after the end of World War II, following the important cultural and social changes brought about by innovations in the media. Even if the mere mention of popular culture causes you to roll your eyes and sigh, most of us, no matter what country you are a citizen of, have been affected by the economic and social impact of popular culture. During this decade, there was a lot of news and gossip about Hollywood, and American Idol was also very popular. Some of the most popular bands and artists of this decade include Led Zeppelin, Elton John, Stevie Wonder, Aerosmith, Pink Floyd and more.
