Movies, radio and television broadcasts had a profound influence on culture. Therefore, urbanization, industrialization, the media and the continuous growth of technology since the end of the 18th century have been important factors in the formation of popular culture. These are still factors that shape today's pop culture. Popular culture refers to the mix of high and low culture.
The last quarter of the 20th century saw the development of a global popular culture made possible by mass culture, consumerism, telecommunications technology and the growing importance of diversity and multiculturalism. In this lesson, we'll explore the rise of popular culture in the United States and the trend toward globalization that explains a global mass culture. The media and communication technologies in general have allowed cultural products to circulate more freely between different corners of the world. With the rise of the Internet and advertisements through television channels and social networks, American popular culture became more diffuse.
Both singers and the general public rate a song not because of its artistic essence, but because of the number of views it obtains on social networks such as YouTube and Facebook. In addition, most Internet users rely on search engines such as Google or Bing to search for information. According to Internet Live Stats, the number of Google searches is approaching 3.5 billion per day. This could indicate the intensity that American popular culture has reached; it has gone from being a traditional product that is consumed only once to a fundamental product that is continuously dependent on.
The enormous size of the adolescent baby boomer generation contributed to the strength of popular culture and to the special character of American culture in general, and consumer markets and television programming (and other media) prepared to serve the new demographic. Theodor Adorno and Max Horkheimer analyzed the dangers of the cultural industry in their influential work The Dialectics of the Enlightenment, based on the works of Kant, Marx, Nietzsche and others. The meaning of popular culture then began to merge with that of mass culture, consumer culture, image culture, media culture and culture created by manufacturers for mass consumption. Their popular culture has globalized, perhaps it is those people from different continents who have never been to the U.
A painting by the Renaissance artist Leonardo Da Vinci and a mass-produced postcard are now on an equal footing as credible artifacts of popular culture. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The New Grove Dictionary of Music and Musicians, the musicologist's main reference resource, identifies popular music as music that, since industrialization in the 19th century, is more in line with the tastes and interests of the urban middle class. The rich production reflects the general characteristics of the country's ongoing reinvention and redefinition, which are part of what makes the American cultural scene a highly representative and dynamic construction.
Pop culture in the 1920s introduced things like flappers, cars, jazz music, movies and nightclubs to society. MacKenzie, many products of popular culture have been designed to promote imperialist ideologies and glorify the British upper classes, instead of presenting a democratic vision of the world. The global scale of popular culture is a careful balance between a sense of global unity, multiculturalism, and the recognition of differences and diversity. The song and the trip allow us to discover the double side of popular culture in the era of globalization.
After the end of World War II, innovations in the media led to important cultural and social changes in the West. The German researcher Ronald Daus has made important contemporary contributions to understanding what popular culture means, which studies the impact of non-European cultures in North America, Asia and especially in Latin America. . .
