The most common forms of popular culture are movies, music, television, video games, sports, entertainment news, fashion, and various forms of social media. Use images or videos to create a meme Use trendy audio to create a roll or TikTok. They're identifiable, shareable, and are the perfect format for presenting and testing pop culture content with your audience. The media define popular culture as what the latest trends are, what clothes people should wear, what they should listen to, how they should act publicly, what they should look like, what is an expensive brand, etc.
The nail polish brand, OPI, dominates soft selling by linking its beautiful nail colors to popular festivities. As a result, global pop culture becomes easy to spread due to the social networks of interactions that are created on social networks. Many people sometimes consider popular culture to be trivial in order to find consensual acceptance in the mainstream. When it's right, including references to pop culture in your social strategy shows that your brand is agile, identifiable and up to date.
And the great thing about this tactic is that there are always clips from popular movies and TV shows to choose from. Streaming live during an important moment in pop culture (such as the Oscars or the final of The White Lotus) is a great way to share your comments and connect with your community in real time. Once again, all of the above topics are topics that brands probably wouldn't waste time discussing in traditional media. In addition, public relations professionals, when organizing campaigns or events for their organizations, use tactics such as advertising on social media platforms that are designed to target stakeholders related to various categories of world culture: sports, fashion, entertainment, etc.
Nodding to a trending topic in the captions is a subtle way to incorporate a bit of pop culture into their content. However, since social networks are an ongoing conversation in real time, they create countless opportunities for participation. Don't sell your soul for a work of pop culture if it seems little known or inappropriate to you, let it live and die in drafts. This is just one example of a major fact that is overlooked due to the fact that social networks publish news updates every minute.
I don't recommend brands review popular culture or fashion topics just because it's fun to add a cheeky meme, comment on celebrity news, or contribute to a viral dance challenge.
