TikTok trends are spreading like wildfire and are starting to have a big impact on our pop culture. We already know that, ever since social networks began to become popular, they were going to have a great influence on our world. TikTok has been very effective in setting trends. In the fashion and cosmetics industries, for example, it had an undeniable effect on what people use and buy.
Some of the products that sold out everywhere after going viral on TikTok are Amazon leggings that lift buttocks, Girlfriend Collective bras, L'Oréal telescopic mask and Revolution Pro face base. We all know it and we all, even if we want to admit it, we love it. TikTok has quickly become one of the most popular social apps we use on a daily basis, largely due to its ease of identification and its ingenious “For You” page feature. The app is dangerously entertaining, but how big is TikTok and what impact has it had on pop culture? With TikTok, recruiting new brand followers seems like a (a little) easier task, as long as the brand is able to address pop culture trends, in accordance with brand values, and use them positively for advertising.
Second, it is essential to ensure that the reference to pop culture is completely clear to whoever writes the ad to avoid any misuse of a trend. In addition to publicizing these products, TikTok also influenced buying behavior by “offering the fashion industry a whole new way to show its art and personality,” according to Kudzi Chikumbu, director of the TikTok creator community. The videos you like determine the content you see, and every once in a while, something new pops up that you can explore. As the fastest application in the history of social networks to reach 1 billion downloads, TikTok became the next major multi-platform platform to show memes from brands such as Memezar, Daquan and Betch.
Streaming sites like Netflix and Twitch aren't the only ones that have gained enormous popularity recently, so has TikTok. Songs like “Heather” by Conan Gray, “ROXANNE” by Arizona Zervas and “WAP” by Cardi B and Megan Thee Stallion have gained popularity as a result of TikTok trends. This feature differentiates TikTok from other social media apps, since it is based on what the individual user likes, not other users. One of TikTok's most unique features is the “For You” (FYP) page, which is literally made for the individual user.
Based on videos about fashion, humor or political promotion, it's no wonder that the application has gained such popularity. I am addicted to TikTok, something that many other university students and people of all ages can identify with. A big difference in the way audiences view content on TikTok compared to other social media platforms is its algorithm. TikToks often use songs by popular artists that go viral, creating a big impact on the music industry.
In addition, pop culture can include anything from popular TV shows to songs that top the charts, or even lines from a movie. I know from personal experience that TikTok became the best way to continue connecting with my friends and family, whom I couldn't see due to social distancing.
