Is tiktok a form of popular culture?

TikTok trends are spreading like wildfire and are starting to have a big impact on our pop culture. We already know that, ever since social networks began to become popular, they were going to have a great influence on our world. We all know it and we all, even if we want to admit it, we love it. TikTok has quickly become one of the most popular social apps we use on a daily basis, largely due to its ease of identification and its ingenious “For You” page feature.

The app is dangerously entertaining, but how big is TikTok and what impact has it had on pop culture? We can even say that TikTok has become a culture in its own right, which transcends borders as a hub for creative and diverse content. A big difference in the way audiences view content on TikTok compared to other social media platforms is its algorithm. Overall, the unique way in which the TikTok community discovers, supports and co-creates music is what makes it such a powerful tool for brands. MRC Data's research reveals the power of music on TikTok and sheds light on the importance and impact of music both for brands and for the creator community.

Tik Tok has succeeded in realizing this fantasy. %26 has directed popular culture towards mobility; 26%, accessibility, giving ordinary people an audible voice. From working with a culturally relevant musician to creating a personalized song or listening to the most popular voice-overs and jingles on the platform, music and sound play an important role in how brands share their personality with the world. Many jobs had to adapt and learn to use the platform to take advantage of it, such as jobs in marketing and communication agencies.

The application is ideal for massively sharing videos and audio, so it's no surprise that artists want to have a strong presence on the platform. With TikTok, recruiting new brand followers seems like a (a little) easier task, as long as the brand is able to address pop culture trends, in accordance with brand values, and use them positively for advertising. TikTok, one of the most popular apps for the young generation around the world, has even surpassed YouTube in terms of growth rate. Mutually advantageous relationships have been formed digitally, replacing the conventional form of networking.