It affects them cognitively (how they think), emotionally (how they feel) and behaviourally (what they do). Teens are growing every day and popular culture helps shape them. They are affected by almost every aspect of life that surrounds them, from television and film to literature, music and even sports. Pop culture affects society in many ways.
The first and most rudimentary effect of pop culture is how it builds and strengthens interactions with people who also like the same things. Events to celebrate pop culture, such as Comic-Con, help foster ties between people from different backgrounds. Pop culture thus acts as a unifying agent for young people around the world. As Shreyash, a BITS student, says: “It's incredible to see people deceive themselves at Comic-Con.
Pixie, a Liberal Arts student from Delhi, says: “The Comic-Con helped me make friends and gave me more topics to talk about in social settings. Mukund, the manager of Blossoms, a Bangalore bookstore, talks about his observations about people who engage in intense discussions based on a comic book or book, especially something like Game of Thrones, which is quite current. He says he has also seen people recommend different books to each other and make friends. Popular culture serves as an effective way to establish relationships between people from different backgrounds.
It is especially relevant for young people who founded entire communities based on common interests. In the digital world, it is becoming more difficult for people to communicate with each other and establish contact. However, popular culture somehow helps young people to overcome these difficulties. Ratha (201) uses Comic-Con, a huge annual gathering of comic book lovers, as an example of an event that has a positive influence on young people.
The author believes that these activities can help young people make new friends and talk about things that interest both of them. There is a limit to what we can grow physically, but mentally, the opportunities for growth are endless. On a personal level, pop culture has made it possible for the younger generation to grow inside. It has made people more accepting of the otherness of different communities and the complexities of genres that used to remain in the shadows.
Not only does this help people make money, but it also gives local artists an opportunity to showcase their work. These elements are aimed at all people, regardless of their gender or age, and influence their thoughts, tendencies, behaviors and tastes, among others. In short, pop culture promotes good relationships between people who live in the same society and increases knowledge and understanding of different things. Due to the large cultural differences between the two countries, it would be difficult to compare them according to precise demographic criteria.
In fact, there are no significant differences in television programs that influence the development of national identity in both places. It has inspired and motivated people to address injustice and problems with vehemence and on an unforeseen scale. The higher percentage of the French-speaking population in the case of Quebec corresponds to the lower effectiveness of creating national identity through television programs. Even to raise awareness, pop culture icons are used so that young people and children can better identify with each other and be more fun.
With pop culture taking over the big and small screens, merchandise based on these fandoms has seen a boom in sales. On a more personal level, pop culture helps people grow and be more receptive, taking into account the large amount of representation in the various genres of pop cultures. In several surveys conducted, it has been observed that young people are the most influenced and are the biggest consumers of pop culture. The simplest definition of pop culture is: “Modern popular culture, transmitted through the media and aimed especially at young people”.
In recent years, television and the Internet have become popular among people of different ages and backgrounds. Clark (201) also pointed out that, if television programs are suitable for indigenous viewers and do not promote colonialist stereotypes, they enjoy greater popularity among the indigenous population. . .
